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3 types of Virtual Reality Content for Real Estate

By January 17, 2018 No Comments

Will VR change the way we buy homes?

Of course!  Virtual reality has been the buzz in the tech sector for a couple of years now. While it hasn’t really changed the way people are buying today, the various different types of VR solutions are making it more cost-effective and accessible than before.

Here are the 3 different options out there today:

1.  360 photos from your mobile device

  • The current Android and iPhone devices are able to take 360 photos.
  • 360 photo viewers are available on all devices.
  • Great for photos that you want to show from your phone/tablet without a VR headset.
  • Mobile device cameras do not photograph the top or bottom.
  • Free – most mobile phones have 360 photos already built in. If not, there are apps under $5 in each of the app stores.
Learn More:

If you want to learn how to take 360 photos on your own, here’s a great tutorial:

Click here to learn how to upload your 360 photos to Facebook –

2. 3D photos

Matterport cameras and subscription service require you to take 10 to 100 photos of your property. They piece it together and create a dollhouse model of your space.  You can walk through using mobile VR devices that support Mobile VR (Samsung GearVR, Google Daydream, and Cardboard). If you don’t have a headset, your clients can still experience your properties from their web browser.

  • Take full 360 photos of each room.
  • Allow your clients to “walk-through” each room with or without a VR headset.
  • 360 photo viewers are available on all devices.
  • Great for home and rentals are already built.
  • Requires a professional service to photograph your property
  • As of today, the MLS and other real estate search engines do not support viewing full 360 photos.  But it doesn’t mean that they won’t be soon.
Costs (as of today):
  • $50 – $150 monthly hosting subscription (from Matterport)
  • $2500 – $4000 for a 3D camera (from Matterport)
  • NOTE: There are professional photography services that provide professional interior shots, aerial drone footage, and 360 VR photos.

Learn More:

To learn more about providing full 360, walk-through experiences, check out

3. 3D Rendered Layouts

3D rendered layouts are a type of architectural visualization that allows you to see properties that are not built yet.  Spaces and designs can be moved, changed,  and you can interact with them in real-time.

  • Allow your clients to “walk-through” and interact in each room with VR headset.
  • Show optional layouts and features
  • Perfect for properties that have NOT been built yet (in pre-sell or pre-lease phases).
  • Limitless amounts of rendered shots and video for web and print marketing
  • The tech today only works with non-mobile VR headsets, like the Oculus Rift or HTC Vive.  The hardware required to push out photo-realistic renderings is just not available on phones (yet).  Some companies are toying with mobile VR, but the experience is jarring.
  • May require a kiosk or VR station to allow clients to come in and view the property.
Costs (as of today):
  • The costs vary depending on the size of the project. It is a very new space. Companies are still working on solutions to automate the process to bring CAD files into VR. But that’s a topic for another post.
Learn More:

To learn more 3D Rendered Layouts in VR, visit


The power with VR is that buyers can see your properties from anywhere.  Which solution could work you?

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