Using Virtual Reality for Real Estate is an obvious industry where this tool is very valuable. But today, I want to focus on VR for just new construction homes – is it really worth it and how it can be used.
Is it worth it?
With 3D models, you can build out homes that are not constructed yet. Spaces and designs can be changed – and with VR, you can interact with them.
Providing floorplans in VR can pay for itself.
”Buying design services a la carte certainly saves money, but still, furnishing an entire house requires a hefty sum. That partly explains why some builders hit hard by the downturn have explored virtual models online as an alternative to brick and mortar ones. The big advantage of virtual tours is that these digital versions of model homes don’t require a[n] on-site sales staff or a major outlay for the three 'F's of fixtures, finishes, and furnishings.Jenny Sullivan builderonline.com
Showing Virtual Homes
Not all floor plans are built into show homes. When home builders do not have space or budget to build out homes for each floor plan they have to sell. I’m not talking about 360 photos of the model home after it has been built. I’m talking about creating a full 3D model of the entire floor plan, fully decorated, that allows potential buyers walk in the space in your sales offices.
” Almost every builder I have talked to can show you the difference in traffic and sales from when they started selling to the point when the model home openedSuzanne Felberowner of Lifestylist Designs in Dallas
Does having a model sell homes faster? Can décor distract potential buyers? Can showing all the options get buyers excited about customizing their home? I think so. What do you think?